Paid Ads

Be Memorable.

Memorable ad campaigns across CTV, social, and search that not only get noticed but move audiences to act. Build awareness and recall now so that when prospects are ready to purchase, it’s your brand they remember.

"If your ads aren't delivering, throwing more budget at them won't fix it. Better strategy will.

Paid advertising is table stakes for brands that want to grow. We manage the entire paid media ecosystem connecting the right message to the right audience at the right moment. From strategy and creative to targeting, optimization, and reporting we handle the entire process to ensure your brand stays top-of-mind.

Put your brand in front of the right audience at the right time

30-Second CTV Ad

Includes concept, script, storyboards, voice-over, music, animation, editing, audience targeting, keyword retargeting, management, optimization, and analytics.

$6k+

Paid Social

Creative copy and design, a/b testing framework, audience targeting, ad budget recommendations, ongoing management and monthly reporting.

$2k

Google PPC

Keyword strategy, audience targeting, ad budget recommendations, management, optimization, and reporting

$2.5k+

Omni-Channel Campaign

Speak with one voice across all touchpoint to maximize reach and move target audiences to act where and when they’re ready.

Custom Pricing

Advertising in Action

Maplewood Plumbing had been serving the St. Louis metro for over 40 years, but in a highly competitive market, maintaining visibility and continuing to grow required more than transactional “Book Now” ads.

MWP partnered with alpha | BRAVO to build a data-driven marketing engine designed to drive consistent demand and long-term business expansion.

The Strategy

We developed a multi-channel advertising strategy across Connected TV (CTV), Facebook, and Instagram—designed to build brand authority while driving measurable performance.

  • CTV to expand reach and reinforce brand credibility across the market
  • Meta to drive engagement, traffic, and conversions
  • Service-based campaigns aligned to intent

The campaign delivered strong, scalable performance across the entire St. Louis metro.

  • 4.9M impressions (+159% YoY)
  • 28.9K clicks (+38% YoY)
  • 69.1K engagements (+290% YoY)
  • $0.37 average CPC

As investment increased, performance accelerated—50% more spend drove nearly 3x reach and significantly higher engagement, reinforcing both creative and targeting effectiveness.

 

By combining high-impact creative with a strategic, multi-channel approach, Maplewood Plumbing strengthened its position in a competitive market—building visibility, reinforcing trust, and driving sustained growth across the region.

Advertising in Action

BDO launched a LinkedIn ad campaign to promote a thought leadership eBook written by one of its C-suite executives, but the results fell short.
Despite a full 30-day run, the campaign generated low volume and a high cost per lead of $558, indicating issues with targeting, creative, and overall campaign strategy.

The Strategy

A rapid assessment of the campaign  identified key opportunities to improve performance. We:

  • Refined audience targeting to align with high-value prospects
  • Reallocated budget to focus on the most effective segments
  • Redesigned creative and messaging to  drive action
  • Optimized campaign structure to improve lead gen efficiency

Rather than increasing spend, we improved precision and relevance.

The impact was immediate.

The original ad (above) ran for 30 days earning:

  • 16K impressions
  • 37 clicks
  • 1 SQL @ $558 CPL

After just 8 days, our optimized campaign (right) earned: 

  • 14.8K impressions
  • 7 SQLs @ $36.82 CPL

 

In just over a week, the revised campaign delivered 7x more leads at a fraction of the cost, demonstrating the power of strategic targeting and creative optimization.

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