Re-Bath is a leading bathroom remodeling franchise with more than 100 locations across North America. But like many franchise systems, growth created complexity.
Content was inconsistent across markets. Franchisees had varying levels of marketing expertise. Corporate lacked the resources to create and distribute content at scale. And social media execution was fragmented and difficult to manage.
Adding to the challenge, franchisees rarely provided before-and-after photography—making it difficult to produce the type of visual content typically required in the remodeling category.
Re-Bath didn’t just need marketing support.
It needed a scalable system that could align corporate strategy with local execution.
Re-Bath partnered with a|B to build a fully integrated content engine to support both national and local marketing efforts.
This allowed Re-Bath to maintain a consistent content cadence, even without franchise-generated assets.
We managed and scaled social media across the entire franchise system.
To ensure long-term success, we focused on enablement, not just execution.
We introduced tools and workflows to improve efficiency and visibility across the system.
The program delivered both scale and performance:
This engagement fundamentally changed how Re-Bath approached marketing.
Most importantly, the program proved that with the right strategy, franchise systems don’t need to choose between control and flexibility, they can achieve both at scale.
