Our fractional marketing model gives startups and growth-stage companies access to senior-level strategy and hands-on execution without the overhead of a bloated team.
"We plug in where you need it most and deliver what matters: results."
Retain Beth and/or Aaron for strategic leadership, creative execution, and campaign oversight. Flexible hours, distributed across needs. Minimum 10 hours/mo.
$3k+
Need an extra set of skilled hands? We source, vet, and manage temporary marketing talent from our trusted network. We handle onboarding, time tracking, 1099s, and payroll.
$2k
GDT was scaling rapidly across North America and India, with partner marketing events and campaign demands accelerating just as their internal team was stretched thin. They needed additional marketing support, but weren’t ready to commit to full-time hires.
a|B quickly identified and deployed the right talent to support GDT’s immediate needs.
The impact was immediate—and sustained.
Most importantly, GDT was able to scale its marketing efforts with confidence, proving that the right fractional model can deliver both flexibility and continuity when it matters most.
Informatica’s marketing team was navigating a period of intense demand, with global events, campaign priorities, and ongoing initiatives stretching internal resources thin. With a lean team managing a complex portfolio they needed senior-level strategic support to maintain momentum without sacrificing quality or consistency.
a|B stepped in as a fractional extension of the marketing team, providing both strategic leadership and hands-on execution across multiple high-priority initiatives.
Over the course of our engagement, we:
Rather than simply adding output, we helped Informatica refocus its efforts to drive the greatest impact.
Our strategic guidance led to a more focused, efficient approach, proving that performance doesn’t come from doing more, but from doing the right things better.
Informatica’s Share of Voice increased across nearly all competitive categories, strengthening its position in a highly competitive market.
By embedding senior-level strategy into the team, Informatica maintained momentum during a critical period without adding headcount. Their team successfully shifted from volume-driven execution to a focused, performance-driven approach, elevating thought leadership and improving efficiency across multiple marketing priorities.
