STRATEGY

PLAN YOUR GROWTH

Social media is a strategy—not a tactic. And every exceptional strategy starts and ends with research.

alpha | BRAVO crafts content and social media strategies for B2B2C brands, as well as some of LinkedIn’s largest advertisers, including YouTube, Cisco, and Lenovo.

Every strategy we create starts and ends with research and includes a content and/or social media audit to optimize results. Crafting a sound social media strategy starts with a clear understanding of your company’s objectives and competitors, and its existing and coveted audiences on each platform.

A 3-month strategic initiative will provide you with Competitive Analysis and Share of Voice reports, an audit of your social profiles and a clear, actionable plan for optimizing your brand’s social media presence. You’ll receive:

  • a documented Workflow approval process
  • a template for reporting social media analytics against goals
  • best practices for writing social post copy that demands attention and compels audiences to act at each stage of the marketing funnel
  • Insight into your ideal publishing cadence and timing on each platform
  • tips and techniques for growing your social media audience

CONSULTING

BEHIND-THE-HANDLE EXPERIENCE

Optimate your team’s social media activities with 1:1 expertise

You’ve got a marketing team and a dedicated social media manager, but you could use an expert behind the scenes. We’ll work 1:1 with your team to define a clear workflow process, craft strategies, establish meaningful analytics, and share best practices for optimizing your brand’s social media presence to ensure optimal results. You’ll receive:

  • 1:1 coaching on your social media strategy
  • Feedback and recommended edits for each social post
  • A strategy for a/b testing paid media campaigns
  • Best practices for each social media platform
  • A library of social media templates for each platform
  • Access to social media designers as needed

MANAGEMENT

CONSIDER IT DONE

The social media unicorn extension of your marketing team

Managing your brand’s social media presence is a full-time job that requires strategic copywriting, thumb-stopping design chops, editorial planning, and data analysis. Finding a unicorn who can successfully handle all four jobs is unlikely at best. That’s where alpha BRAVO comes in. We act as the social media arm of your marketing team and handle it all, from strategy and editorial planning to copywriting and design. Monthly, quarterly and year-end analytics reporting tied to your core objectives and key initiatives will keep your executive team in the loop and make you look like a rock-star in the process.

CREATIVE

COPYWRITING + DESIGN

When it comes to social media, attention is currency and brevity is key.

For brands that have a solid social media strategy but could use additional creative resources to write compelling social copy and/or design thumb-stopping visuals.

Whether you’re looking for a series of social media templates that help you publish at the speed of social, a year’s worth of holiday visuals, or creative for specific campaigns, we’ve got you covered.

EVENTS

ON-SITE, AT THE SPEED OF SOCIAL

Soak up every opportunity to increase your brand’s exposure.

Planning and pulling off a successful live event takes every resource at your disposal. Optimize your reach and exposure with real-time, on-site social media across all profiles.

Pre-event planning includes a shot list, social media templates, and on-site photography to capture key moments such as speaking engagements, panel discussions, roundtables, award ceremonies and celebrations.