The alpha | BRAVO Social Command Studio is equipped with forward-thinking
strategists and technologically advanced tools to manage every aspect of your
brand’s social media presence. Our 4-step process includes the following:
STEP 1: LISTEN
The a|B Social Command Studio team uses advanced tools to tell you not only what people are saying, but why.
Beyond measuring vanity metrics such as likes and follows, our SCS tools keep us constantly informed of what’s being said about your brand, which followers are most engaged, and more.
Armed with the data that tells us what your audience is saying, the SCS team leverages powerful listening tools to discover why. We surface insights that can help shape social media messaging, identify new leads and opportunities, and guide your marketing strategy.
STEP 2: ENGAGE
From creating custom content to streamlining processes, the a|B Social Command Studio is equipped to engage followers and track conversations without missing a beat.
The SCS uses a Smart Inbox to track every mention, message, engagement and interaction with your brand. We capture relevant leads, ensure timely responses to communications and help your brand deliver a seamless experience across every touchpoint.
Our writers and designers create social-specific messaging designed to amplify existing content, promote events and marketing efforts or delight and engage identified micro-influencers within a social community.
Sprout Social’s powerful publishing tools allow the SCS team to plan well in advance, ensuring your brand is able to deliver relevant content on a consistent basis across social platforms.
Through a user-friendly dashboard, the SCS team creates a standardized work flow process that meets your brand’s guidelines for approvals and compliance. Collaborative tools make it easy to align social media efforts across departments to ensure consistent brand standards and strategies.
Customized chatbots streamline social conversations, save valuable time and improve the customer experience. We work with your team to map out appropriate customer experiences that guide users through to a human connection.
STEP 2: ENGAGE
From creating custom content to streamlining processes, the a|B Social Command Studio is equipped to engage followers and track conversations without missing a beat.
The SCS uses a Smart Inbox to track every mention, message, engagement and interaction with your brand. We capture relevant leads, ensure timely responses to communications and help your brand deliver a seamless experience across every touchpoint.
Our writers and designers create social-specific messaging designed to amplify existing content, promote events and marketing efforts or delight and engage identified micro-influencers within a social community.
Sprout Social’s powerful publishing tools allow the SCS team to plan well in advance, ensuring your brand is able to deliver relevant content on a consistent basis across social platforms.
Through a user-friendly dashboard, the SCS team creates a standardized work flow process that meets your brand’s guidelines for approvals and compliance. Collaborative tools make it easy to align social media efforts across departments to ensure consistent brand standards and strategies.
Customized chatbots streamline social conversations, save valuable time and improve the customer experience. We work with your team to map out appropriate customer experiences that guide users through to a human connection.
STEP 3: GROW
Now that you’re engaging with your audience and responding quickly to comments, messages and questions, it’s time to focus on growth. That’s where paid media, a|B testing and advocacy capabilities come in.
A paid media strategy extends the reach of branded content beyond your existing follower base. Our dedicated social team develops a custom strategy based on your core objectives and creates ads for LinkedIn, Instagram, Facebook and Twitter.
If there’s one constant in social media, it’s change. Because audiences continually evolve, we are firm believers in the power of a|B testing to determine what drives each unique audience. We follow LinkedIn’s best practices for a|B testing across all social platforms.
Branded content shared by employees is reshared 24x more, receives 561% greater reach and 8x more engagement than content shared by brands. The a|B SCS brand advocacy program makes it easy for employees, partners or franchisees to help you grow your reach while protecting brand standards.
STEP 4: ANALYZE & REFINE
Our team continually monitors the success of each social campaign to understand what delivers the highest ROI. Daily reviews, weekly check-ins and monthly strategy sessions keep your brand on track.
From vanity metrics to competitive analyses, the SCS continually monitors and analyzes the performance of organic and paid social media campaigns against set objectives. We dig deeper into analytics to determine how social media efforts impact a brand’s website traffic, customers’ online behaviors and qualified leads. We use these insights to continually refine strategies in order to achieve the highest possible return on your social media investment.
STEP 4: ANALYZE & REFINE
Our team continually monitors the success of each social campaign to understand what delivers the highest ROI. Daily reviews, weekly check-ins and monthly strategy sessions keep your brand on track.
From vanity metrics to competitive analyses, the SCS continually monitors and analyzes the performance of organic and paid social media campaigns against set objectives. We dig deeper into analytics to determine how social media efforts impact a brand’s website traffic, customers’ online behaviors and qualified leads. We use these insights to continually refine strategies in order to achieve the highest possible return on your social media investment.
