MAPLEWOOD PLUMBING
2019 Gold Hermes Creative Award Winner
Social Media – Facebook Engagement
Client
Maplewood Plumbing has won multiple awards, including A+ ratings from the BBB, nine consecutive Angie’s List Super Service Awards, Expertise’s Best Plumbers in St. Louis, and is a Home Advisor top rated company.
Solution
Maplewood Plumbing is a local, family-owned business with strong ties in the community. In an effort to build brand awareness and consideration among St. Louis homeowners, alpha|BRAVO created a bi-monthly tie-in promotion. Partnering with other local companies allowed these small businesses to leverage each other’s local audiences, grow Facebook engagement, and build trust among the core demographic of St. Louis homeowners. In a 12-month span, we teamed up with six local companies, garnering 682 entries and 72 shares. Maplewood Plumbing grew its Facebook followers by 35% while generating 174k impressions and nearly 500 additional click-thrus to the promotion page.