Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received clear and loud. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing an e-book or a social post, creating a website or designing a trade show banner, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in marketing strategy, content writing, and social media. Check in on the 5thof each month and follow us on LinkedIn + Twitter + Instagram for updates!
If you’re feeling good about your business right now, you’re not alone. Maybe traffic’s picked up on your website, or you’ve had more calls than normal this month. Maybe you’ve booked more service calls or written more proposals this week than the past few months combined. Spring offers a perfect metaphor for life and business...
According to a 2020 Content Marketing Benchmark Report, the average time website visitors spend reading a blog post is 3 minutes and 15 seconds. That’s 195 seconds; about enough time for the average person to read 400 words. In 2013, that might have been enough (the average length of a blog post was about 520...