Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
How to Optimize Content for AI-Driven Search Content marketing hit its stride around 2012 and skyrocked in 2015. Brands realigned strategies and those leading the way, like Microsoft and LinkedIn, set the standard for content dominance. Back then, Big Rock content was king: massive eBooks paired with derivative assets like infographics, webinars, and blog posts....
Social media marketing is a fast-moving target. As soon as you’ve got something figured out, whether it’s a platform’s algorithm, a paid media budget, or strategic hashtags, everything changes. Moving at the speed of social requires staying on top all the changes, tools and innovations constantly hitting the market. That’s tough to do for organizations...
Sweepstakes (also called giveaways) are ideal for building brand awareness, growing your social media following and capturing new leads. The proliferation of online platforms makes running a sweepstakes less intimidating and more cost-effective. But, because they’re seemingly simple, brands are handling it themselves, without a full understanding of the rules of promotion law. And that...
Remember Mad Libs? Those pads of paper where you had to fill in the blanks with the correct word type to finish a story were how my brother and I spent five hours in the back seat of my parents’ car driving to Chicago twice a year to visit family. We’d purposely choose the most...
2025 is here and your marketing budget is less than you’d hoped. Amiright? As per usual, we’re tasked with crafting digital marketing strategies that exceed expectations without exceeding budgets. Still trying to determine how best to use said budget, and what platforms to focus on for Q1? We’ve pulled together some ideas for you that...
FOR IMMEDIATE RELEASE (St. Louis, MO) alpha | BRAVO is a Gold winner in the 2024 dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication. The agency won for its work redesigning the Office Source website. The dotCOMM Awards is administered and judged by the Association of Marketing and Communication...
When it comes to social media, marketers like to S T R E T C H budgets. I get it. You need to prove ROI, and maybe you’re still not sure that social media can – or you’re adamant that social media cannot – bring in leads and drive revenue. I've got news for you: it absolutely...
Organic Social Media Marketing: a 5-Step Strategic Framework Most enterprise organizations have multiple marketing departments or functions: partner marketing, paid media, events, brand marketing.… and the social media team juggles content from all of them. Not to mention HR and corporate communications. This was the case for a global B2B tech brand when I met...
If you could run your business like an emergency room, certainly you’d be a leader with patience, grace and empathy, right? Based on my own recent experiences at the ER, nearly everything that happens there can serve as a lesson for leaders. Here are five ER lessons that can benefit your business. Lesson #1 Follow...
