Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
Attention is the currency of social media, and many trends come about as influencers and early adopters look for new ways to capture that ever-elusive attention. There’s nothing wrong with incorporating trends into your social media strategy, in fact they can be quite beneficial. The key is knowing whether a trend works for your brand,...
The most critical component of every content asset you create isn’t the asset at all, but the promotion of that asset. Without a paid media budget, your content is the proverbial tree in the forest. It might be exactly what someone is looking for, but it goes unfound. If you're going to use a portion...
If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social media for their businesses, the greater their ability to generate leads. After two years, 58% of marketers report lead generation as a benefit of their...
In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since, publications, companies, and professionals across nearly every industry have quoted that stat in their content. Without a doubt, CX did become the number one priority,...
Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and they've done their homework—the internet sees to that. So, if your audience prefers to sit in the driver's seat along their path to purchase, how...
Grandma Ginny (“Nana”) was a red headed, four-foot-nothin’ Sicilian. I don’t have a lot of memories of her, but I do remember her as a presence. She hummed, my Nana. She was always humming. And if there’s one thing you can’t do when you’re in a bad mood, it’s hum. I never spent a single...
In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies have accelerated their share of digital products by an incredible seven years. While these leaps in technology will only continue, not everyone is as excited...
In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and first-hand sales experience.” Someone who would “work across the entire organization to support both local sales teams and corporate strategy work." Since then, job postings...
As social media trends come and go and best practices are defined and refined, one thing that remains true is the idea that social media marketing is meant to spark conversations. It’s what separates social media from other forms of media (print, tv, radio) that are traditionally one-way communications. That opens the door to defining...