Welcome to 5 BY 5, the alpha | BRAVO blog.

In radio jargon, the term “five by five” affirms that a radioed transmission was received clear and loud. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing an e-book or a social post, creating a website or designing a trade show banner, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in marketing strategy, content writing, and social media. Check in on the 5thof each month and follow us on LinkedIn + Twitter + Instagram for updates!

resource-crushing social media tactics with bad ideas toggle
Posted by Beth Newton | 05 April 2021| Blog
5 Resource-Crushing Social Media Tactics to Avoid

Random Acts of Kindness? Great. Random Acts of Social? Not so much. Plenty of marketers have spent countless hours on resource-crushing social media tactics without anything to show for it. The analytics might show some activity here and there, but tying those actions back to brand awareness, leads, or loyalty oftentimes proves futile. That’s because...

evergreen growing
Posted by Beth Newton | 09 March 2021| Blog
4 Fresh Content Creation Tips for the Post-Pandemic Landscape

If you’re feeling good about your business right now, you’re not alone. Maybe traffic’s picked up on your website, or you’ve had more calls than normal this month. Maybe you’ve booked more service calls or written more proposals this week than the past few months combined. Spring offers a perfect metaphor for life and business...

solar system circling heart
Posted by Beth Newton | 05 February 2021| Blog
For the Love of Social

In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and first-hand sales experience.” Someone who would “work across the entire organization to support both local sales teams and corporate strategy work." Since then, job postings...

Posted by Beth Newton | 07 January 2021| Blog
6 Common Social Media Mistakes + Simple Tweaks for Stronger ROI

A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1]           91% of consumers visit a brand’s website when they follow them on social.           89% buy from the brand           85% recommend the brand...

check clock with shadow of King
Posted by Beth Newton | 05 December 2020| Blog
Checkmate in 195 seconds: 2 Blog Strategies for 2021

According to a 2020 Content Marketing Benchmark Report, the average time website visitors spend reading a blog post is 3 minutes and 15 seconds. That’s 195 seconds; about enough time for the average person to read 400 words. In 2013, that might have been enough (the average length of a blog post was about 520...

crystal ball with FB and TW logos and data graph
Posted by Beth Newton | 05 November 2020| Blog
The 4 P(rediction)’s of Marketing for 2021

For marketers, 2020 was the year of the pivot. From strategies to objectives and brand messaging to social media ads, brands all over the world were hitting the pause button and rethinking the what, when, where, why and how of every campaign. E-commerce sites exploded, hundreds of live events (including the Summer Olympics) were cancelled,...

man's arm above crowd holding sign "We're Here. Now What?"
Posted by Beth Newton | 05 October 2020| Blog
Permission to Interrupt (aka The Great Unfollowing of 2020)

You probably hear people talking about it, you may see them doing it, you might even start doing it yourself if you haven't already: Unfollowing. Whether it’s political or personal in nature, people are narrowing down their follower and friend lists on social media. Brands aren’t immune. Consumers can unfollow a brand’s social profile faster...

6 social media marketer profile images
Posted by Beth Newton | 07 September 2020| Blog
Social Media’s Cast of Revenue-Generating Characters

Purchases from social channel referrals grew 104% in Q2 of this year, proving that social media has a quantifiable impact on commerce. Social media is no longer a role on the marketing team; it is the marketing team. That is, it's the main medium for building your brand, engaging prospects, communicating with customers, and even selling products...

Fast food burger box "fresh content now with empathy"
Posted by Beth Newton | 05 August 2020| Blog
Content Quick-Serve and the COVID-19 Wake-Up Call

COVID-19 caused thousands of companies to pause their social media engagement and give serious thought to how to behave in the midst of a global crisis. And it got a lot of marketers talking about how to create content that leads with empathy and acknowledges our shared challenges and fears. There was a global call...