Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received clear and loud. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing an e-book or a social post, creating a website or designing a trade show banner, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, trends and thoughtful commentary on content writing, design, social media and production. Check in on the 5thof each month for our latest posts and follow us on Twitterand LinkedInfor updates!
Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to disconnect physically, social connections become that much more important. But for brands, especially small businesses and start-ups handling social media themselves, this can be tricky....
This was our most-read blog post of 2019. It’s also a topic that continues to evolve, so we’ve updated it for 2020. Sweepstakes are ideal for building brand awareness, growing your social media following and capturing new leads. The proliferation of online platforms makes running a sweepstakes less intimidating and more cost-effective. But, because they’re...
We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your number one concern is revenue. We hear you. So, we’ll stick to the bottom line: Your company’s reputation has a direct impact on its revenue....
When Steve Jobs lost his battle with cancer, it wasn’t just the death of the human being that got to us, but the death of that mind in our world. For an industry filled with creatives, marketing and ad pros had a unique, albeit one-sided, relationship with Jobs. Collectively, we fell in love with his...
Your brand's reputation is being decided by your customers, and their impressions are made up of everything they see and hear, from the 5-star reviews on Yelp! to the way you responded to that poor review on Google. Your audience is watching how you interact with followers on Facebook, what content you share on Instagram...
Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of paper titled “The Art of Client Service.” What followed was a list of “58 things every advertising and marketing professional should know.” I hung it...
“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: By 2020, there will be around 40 trillion gigabytes of data, according to an IDC study. Fortune 500 companies use data to drive every aspect of business from operations to marketing, but for many...
Content curation is continuing to rise among Fortune 500 brands, and understandably so; companies that include a balanced mix of created and curated content on their social media profiles see a 10X higher conversion rate than those that don’t. Beyond conversions, curating valuable content from credible sources also helps to position company executives and employees...
What's your first instinct when someone comes to you with a problem? A recent Marketing Week article suggests that our natural inclination is to suggest a solution - maybe several - until one sticks. I had this discussion with my husband/business partner just the other day. We were discussing the fact that when I bring...
