Welcome to 5 BY 5, the alpha | BRAVO blog.

In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!

Posted by Beth Newton | 08 March 2023| Blog
Social Media AI: 11 Marketing Tasks to Delegate Now

Social media marketing is an integral part of any brand’s outreach, reputation, and community building efforts. As technology continues to advance, so do the tools and techniques we use to accomplish these goals. It's no longer enough to simply post content on a regular basis; you need to use innovative strategies and cutting-edge technologies for...

marketing plays
Posted by Beth Newton | 05 February 2023| Blog
5 Marketing Plays for a Recession-Sized Budget

A recession is coming, says everyone. Publications from NPR and USA Today to CNN and Forbes are reporting that the likelihood of an economic recession is about 65%. We’re seeing it in our social media feeds: comments from economists and CEOs alike, and a near avalanche of employees laid off amidst the uncertainty. Small businesses...

Bye Now button
Posted by Beth Newton | 05 January 2023| Blog
The 1 Feature LinkedIn Doesn’t Have + 5 LinkedIn Company Page Pro Tips

The LinkedIn platform doesn’t have a “buy now” button. The cost of services is too high. The decision-making process is too long. The number of people on the buying committees is too great. And if you push bottom-funnel messaging too soon, your prospects are more likely to say "bye, now." If you’re a marketing or...

Social Media Strategies 2023
Posted by Beth Newton | 05 December 2022| Blog
3 Hot Social Media Strategies for 2023

Be honest: Do you ever read the intro to a blog post? If you’re like most people, you probably skip right down to the bold subheadings or numbered lists. So, let’s avoid the preamble and jump right in to find out what social media strategies are coming in hot for the new year! Social Media...

LinkedIn engagement comment
Posted by Beth Newton | 03 November 2022| Blog
Step Away From The Repost Button: 6 Ways To Instantly Improve LinkedIn Engagement

As social media trends come and go and best practices are defined and refined, one thing that remains true is the idea that social media marketing is meant to spark conversations. It’s what separates social media from other forms of media (print, tv, radio) that are traditionally one-way communications. That opens the door to defining...

image of the 'I don't know' emoji on a green background
Posted by Beth Newton | 05 October 2022| Blog
On Trends and Social Media: Take the Long View

Attention is the currency of social media, and many trends come about as influencers and early adopters look for new ways to capture that ever-elusive attention. There’s nothing wrong with incorporating trends into your social media strategy, in fact they can be quite beneficial. The key is knowing whether a trend works for your brand,...

Posted by Beth Newton | 05 September 2022| Blog
28 Revealing A/B Tests for B2B Marketers

The most critical component of every content asset you create isn’t the asset at all, but the promotion of that asset. Without a paid media budget, your content is the proverbial tree in the forest. It might be exactly what someone is looking for, but it goes unfound. If you're going to use a portion...

Posted by Beth Newton | 05 August 2022| Blog
Drive More Social Media Leads in 5 Steps

If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social media for their businesses, the greater their ability to generate leads. After two years, 58% of marketers report lead generation as a benefit of their...

ex is key brand differentiator
Posted by Beth Newton | 14 July 2022| Blog
From CX to EX: Exceptional Employee Experiences or Ex-Employees

In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since, publications, companies, and professionals across nearly every industry have quoted that stat in their content. Without a doubt, CX did become the number one priority,...