The NATO phonetic alphabet was created in 1956 to clarify verbal communications when and where it mattered most.

And while communication has evolved since 1956, one thing remains the same.

Brands rely on clear communication to reach the right audience, with the right message, at the right time.

alpha | BRAVO is a social media agency specializing in service-based companies. We’re singularly focused on helping you grow your business and your bottom line.

With a combined 45 years in the industry, we come fully equipped with the experience and talent necessary to give your brand the attention it deserves, regardless of size.

We are uniquely positioned to help service-based companies grow their business and their bottom line. We’ve strategized with Fortune 500 brands and talked shop with start-ups. We’re agile, energetic and intelligent. We’re not afraid to take risks and yes, we’ll join you for happy-hour.


Branding, Design, Marketing Strategy, Production Management

As a formally trained commercial photographer, Aaron’s introduction to the marketing world came in the form of helping conceptualize and design print advertisements back in the early 90’s. In the mid 90’s he migrated to Chicago and joined K&S Imaging, an industry-leading production house where he advised agencies such as Leo Burnett, Wunderman, BBDO, and Foote, Cone & Belding on creative solutions to large-format printing for their retail clients. Striking out on his own in 2001, Aaron formed Apex Product Development, later known as a5Creative, a company providing design, print and web solutions to businesses large and small. In 2017, he joined forces with Beth to launch alpha | BRAVO. These days, he’s most often found behind his computer adding white space and shrinking client logos.



Co-founder, Chief Executive Officer

Beth’s career began in the early 90s at Anheuser-Busch Advertising Services. She moved over to the corporate side before landing at a small promotion agency where she worked her way up from Account Coordinator to Vice President, Promotions & Events. In the mid 2000s, Beth earned her BA in Writing and turned her focus to the emerging field of Content Marketing. She created and a managed her first social media campaign (for John Frieda) in 2009. Since then, she’s worked with dozens of B2B and B2C brands.
She founded aB with her partner, Aaron, in May 2016.

Beth is a member of CHIEF, a founding member of The Bold Leaders Collective, and a contributing writer at Entrepreneur and Forbes.


<div class=”badge-base LI-profile-badge” data-locale=”en_US” data-size=”medium” data-theme=”light” data-type=”VERTICAL” data-vanity=”bethmnewton” data-version=”v1″><a class=”badge-base__link LI-simple-link” href=””>Beth Newton</a></div>

Communication is central to everything we do.

Every strategy we create.
Every piece of content we write.
Every element we design.

We are alpha | BRAVO.