Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received clear and loud. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing an e-book or a social post, creating a website or designing a trade show banner, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in marketing strategy, content writing, and social media. Check in on the 5thof each month and follow us on LinkedIn + Twitter + Instagram for updates!
You know you need content, but that’s like knowing you need to file your business taxes—easier said than done. Writing an e-book can be a daunting process. How do you know the topic will resonate with your audience? How will you find enough information to fill an entire e-book? Damn it, Jim, you’re a CEO,...
There are countless online articles that offer tips for social media marketing. But rather than curating our favorites, we decided to share our own findings. We built our Social Command Studio on the notes we've been taking of our successes and failures for the past 10 years. These are our most helpful social media tips...
The way to grow your small business is to think like a Fortune 500 enterprise. Small businesses across the country—like those listed in this recent Forbes article — are making big impacts by following the marketing secrets of much larger brands. I’ve been working with and learning from some of the world’s most powerful brands since...
Influencer marketing – hiring people who have a massive following to talk about your brand – has been the marketing darling recently. I’m not terribly surprised – some brands have seen great success with the strategy. But influencer programs are expensive. And unless you’re an enterprise brand with an enterprise budget, it’s not a viable...
90% of marketers say they've increased their brand exposure through social media alone. Many small business owners tell us that they "know they need social media," but aren't sure what that means, much less where to begin. If all of this sounds time-consuming, well, that's because it is. The right tools can certainly help cut...
Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on a deeper level. It’s creating an experience whether through a live event, an ad campaign, a brand story, or social media engagement. When you can clearly communicate your brand story in a way that...
Brainstorm sessions aren’t just “slack off” time. Not for agencies. For us it’s serious business. Our reputation lies largely in the creativity of our work. Without brainstorm sessions, we can’t collaborate, share ideas, or come up with unique strategies. Over the last 25 years, I’ve been a part of countless brainstorm sessions. And I’ve noticed...
Back in the Mad Men era, three martini lunches were a pervasive part of agency culture. Relationships were solidified or broken, pitches were planned and discussed, deals were made or dissolved over martinis. Inviting your biggest prospect out for a few martinis was the way to get your foot in the door. Today, content is...
With a limited budget, how do you decide what marketing positions you need in-house and what can be outsourced? Whether you’re interested in a marketing career or are building out your 2019 budget for a marketing staff, these are the 7 roles that will be in demand in 2019. Here’s what to look for in...
