Welcome to 5 BY 5, the alpha | BRAVO blog.

In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!

y=roi equation on chalkboard
Posted by Beth Newton | 05 July 2020| Blog
When X ≠ ROI, Solve for Y

You’ve probably heard some version of the saying “If you do what you’ve always done, you’ll get what you’ve always gotten.” Even when we know things aren’t working, change can be paralyzing. Here are 5 typical marketing tactics that can be difficult to master, and alternatives that can give your brand the boost it needs....

doodles on cardboard
Posted by Beth Newton | 05 June 2020| Blog
5 Creative Uses for Online Reviews

Review sites see a 200% higher conversion rate on average than paid ads. They also play an important role in the buyer’s journey. In fact, online reviews impact purchase decisions for more than 90% of consumers and B2B buyers.  Not only do customer reviews build trust, but they can drive leads and revenue. Remember testimonial...

On Your Marketing
Posted by Beth Newton | 05 May 2020| Blog
5 Free Marketing Tactics to Give Your Brand a Head-Start

Experts are mixed on what type of recession the pandemic will cause and how long it will last. The true impact remains to be seen, but If history can teach us anything, it’s that consumers will be ready to get back to ‘normal’ as soon as it’s deemed safe to do so. And that will...

recalculating... train tracks
Posted by Beth Newton | 05 April 2020| Blog
5 Tips for Stronger Paid Social Results

As a business leader, you’ve got a lot on your plate right now. You’re likely dealing with the added stress of keeping your customers and employees safe, appropriately communicating with your audience and a potential loss of revenue. Wouldn’t it be better to pause your social ads until this crisis is over? Business as usual...

man on laptop with social logos
Posted by Beth Newton | 24 March 2020| Blog
5 Tips for Managing Social Media During a Crisis

Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to disconnect physically, social connections become that much more important. But for brands, especially small businesses and start-ups handling social media themselves, this can be tricky....

vintage poster 'hey brands...better CYA!'
Posted by Beth Newton | 05 March 2020| Blog
5 Rules for Running a Social Media Sweepstakes

This was our most-read blog post of 2019. It’s also a topic that continues to evolve, so we’ve updated it for 2020. Sweepstakes are ideal for building brand awareness, growing your social media following and capturing new leads. The proliferation of online platforms makes running a sweepstakes less intimidating and more cost-effective. But, because they’re...

brand love
Posted by Beth Newton | 05 February 2020| Blog
5 Ways to Make Your Brand Irresistible

We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your number one concern is revenue. We hear you. So, we’ll stick to the bottom line: Your company’s reputation has a direct impact on its revenue....

Neil Peart playing drums
Posted by Beth Newton | 22 January 2020| Blog
3 Career Lessons from Neil Peart

When Steve Jobs lost his battle with cancer, it wasn’t just the death of the human being that got to us, but the death of that mind in our world. For an industry filled with creatives, marketing and ad pros had a unique, albeit one-sided, relationship with Jobs. Collectively, we fell in love with his...