Welcome to 5 BY 5, the alpha | BRAVO blog.

In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!

recalculating... train tracks
Posted by Beth Newton | 05 April 2020| Blog
5 Tips for Stronger Paid Social Results

As a business leader, you’ve got a lot on your plate right now. You’re likely dealing with the added stress of keeping your customers and employees safe, appropriately communicating with your audience and a potential loss of revenue. Wouldn’t it be better to pause your social ads until this crisis is over? Business as usual...

man on laptop with social logos
Posted by Beth Newton | 24 March 2020| Blog
5 Tips for Managing Social Media During a Crisis

Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to disconnect physically, social connections become that much more important. But for brands, especially small businesses and start-ups handling social media themselves, this can be tricky....

vintage poster 'hey brands...better CYA!'
Posted by Beth Newton | 05 March 2020| Blog
5 Rules for Running a Social Media Sweepstakes

This was our most-read blog post of 2019. It’s also a topic that continues to evolve, so we’ve updated it for 2020. Sweepstakes are ideal for building brand awareness, growing your social media following and capturing new leads. The proliferation of online platforms makes running a sweepstakes less intimidating and more cost-effective. But, because they’re...

brand love
Posted by Beth Newton | 05 February 2020| Blog
5 Ways to Make Your Brand Irresistible

We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your number one concern is revenue. We hear you. So, we’ll stick to the bottom line: Your company’s reputation has a direct impact on its revenue....

Neil Peart playing drums
Posted by Beth Newton | 22 January 2020| Blog
3 Career Lessons from Neil Peart

When Steve Jobs lost his battle with cancer, it wasn’t just the death of the human being that got to us, but the death of that mind in our world. For an industry filled with creatives, marketing and ad pros had a unique, albeit one-sided, relationship with Jobs. Collectively, we fell in love with his...

reputation management icons
Posted by Beth Newton | 05 January 2020| Blog
Reputation Management: 5 Steps to Growing Your Business and Your Bottom Line

Your brand's reputation is being decided by your customers, and their impressions are made up of everything they see and hear, from the 5-star reviews on Yelp! to the way you responded to that poor review on Google. Your audience is watching how you interact with followers on Facebook, what content you share on Instagram...

Posted by Beth Newton | 05 December 2019| Blog
The Art of Client Service

Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of paper titled “The Art of Client Service.” What followed was a list of “58 things every advertising and marketing professional should know.” I hung it...

Posted by Beth Newton | 05 November 2019| Blog
Why Data is the Hero of Your Brand’s Story

“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: There are more than 40 trillion gigabytes of it, according to an IDC study. Fortune 500 companies use data to drive every aspect of business from operations to marketing, but for many brands –...

curate this
Posted by Beth Newton | 05 October 2019| Blog
5 Steps to Creating Curate-worthy Content

Content curation is continuing to rise among Fortune 500 brands, and understandably so; companies that include a balanced mix of created and curated content on their social media profiles see a 10X higher conversion rate than those that don’t. Beyond conversions, curating valuable content from credible sources also helps to position company executives and employees...