Welcome to 5 BY 5, the alpha | BRAVO blog.

In radio jargon, the term “five by five” affirms that a radioed transmission was received clear and loud. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing an e-book or a social post, creating a website or designing a trade show banner, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in marketing strategy, content writing, and social media. Check in on the 5thof each month and follow us on LinkedIn + Twitter + Instagram for updates!

How to write an ebook
Posted by Beth Newton | 05 July 2019| Blog
5 Steps to Writing Your First (Good) E-book

You know you need content, but that’s like knowing you need to file your business taxes—easier said than done. Writing an e-book can be a daunting process. How do you know the topic will resonate with your audience? How will you find enough information to fill an entire e-book? Damn it, Jim, you’re a CEO,...

Posted by Beth Newton | 05 June 2019| Blog
50 Unique Social Media Tips for Small Businesses

There are countless online articles that offer tips for social media marketing. But rather than curating our favorites, we decided to share our own findings. We built our Social Command Studio on the notes we've been taking of our successes and failures for the past 10 years. These are our most helpful social media tips...

Posted by Beth Newton | 06 May 2019| Blog
5 Marketing Pillars of Big League Brands

The way to grow your small business is to think like a Fortune 500 enterprise. Small businesses across the country—like those listed in this recent Forbes article — are making big impacts by following the marketing secrets of much larger brands. I’ve been working with and learning from some of the world’s most powerful brands since...

Posted by Beth Newton | 05 April 2019| Blog
5 Reasons Your Brand Needs an Advocacy Program (and how to do it)

Influencer marketing – hiring people who have a massive following to talk about your brand – has been the marketing darling recently. I’m not terribly surprised – some brands have seen great success with the strategy. But influencer programs are expensive. And unless you’re an enterprise brand with an enterprise budget, it’s not a viable...

gear knob with facebook like symbol
Posted by Beth Newton | 05 March 2019| Blog
5 Tips for Getting Your Small Business Social Media up to Speed

90% of marketers say they've increased their brand exposure through social media alone. Many small business owners tell us that they "know they need social media," but aren't sure what that means, much less where to begin. If all of this sounds time-consuming, well, that's because it is. The right tools can certainly help cut...

Posted by agencyab | 05 February 2019| Blog
5 Ways to Create Real Connections with Your Audience

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on a deeper level. It’s creating an experience whether through a live event, an ad campaign, a brand story, or social media engagement. When you can clearly communicate your brand story in a way that...

Posted by Beth Newton | 05 January 2019| Blog
5 Pro Tips for Cultivating Creativity in a Brainstorm Meeting

Brainstorm sessions aren’t just “slack off” time. Not for agencies. For us it’s serious business. Our reputation lies largely in the creativity of our work. Without brainstorm sessions, we can’t collaborate, share ideas, or come up with unique strategies. Over the last 25 years, I’ve been a part of countless brainstorm sessions. And I’ve noticed...

Posted by Beth Newton | 05 December 2018| Blog
Content is the New Martini: 5 Tactics You Can Use to Connect Now

Back in the Mad Men era, three martini lunches were a pervasive part of agency culture. Relationships were solidified or broken, pitches were planned and discussed, deals were made or dissolved over martinis. Inviting your biggest prospect out for a few martinis was the way to get your foot in the door. Today, content is...

marketing positions
Posted by Beth Newton | 05 November 2018| Blog
7 In Demand Marketing Positions for 2019 and Beyond

With a limited budget, how do you decide what marketing positions you need in-house and what can be outsourced? Whether you’re interested in a marketing career or are building out your 2019 budget for a marketing staff, these are the 7 roles that will be in demand in 2019. Here’s what to look for in...