Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social media for their businesses, the greater their ability to generate leads. After two years, 58% of marketers report lead generation as a benefit of their...
In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since, publications, companies, and professionals across nearly every industry have quoted that stat in their content. Without a doubt, CX did become the number one priority,...
Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and they've done their homework—the internet sees to that. So, if your audience prefers to sit in the driver's seat along their path to purchase, how...
Grandma Ginny (“Nana”) was a red headed, four-foot-nothin’ Sicilian. I don’t have a lot of memories of her, but I do remember her as a presence. She hummed, my Nana. She was always humming. And if there’s one thing you can’t do when you’re in a bad mood, it’s hum. I never spent a single...
In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies have accelerated their share of digital products by an incredible seven years. While these leaps in technology will only continue, not everyone is as excited...
Updated November 7, 2023 In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and first-hand sales experience.” Someone who would “work across the entire organization to support both local sales teams and corporate strategy work."...
A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1] 91% of consumers visit a brand’s website when they follow them on social. 89% buy from the brand 85% recommend the brand...
For marketers, 2020 was the year of the pivot. From strategies to objectives and brand messaging to social media ads, brands all over the world were hitting the pause button and rethinking the what, when, where, why and how of every campaign. E-commerce sites exploded, hundreds of live events (including the Summer Olympics) were cancelled,...
You probably hear people talking about it, you may see them doing it, you might even start doing it yourself if you haven't already: Unfollowing. Whether it’s political or personal in nature, people are narrowing down their follower and friend lists on social media. Brands aren’t immune. Consumers can unfollow a brand’s social profile faster...
