Attention is the currency of social media, and many trends come about as influencers and early adopters look for new ways to capture that ever-elusive attention. There’s nothing wrong with...
Posted by | September 5, 2022
The most critical component of every content asset you create isn’t the asset at all, but the promotion of that asset. Without a paid media budget, your content is the...
Posted by | August 5, 2022
If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social...
Posted by | July 14, 2022
In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since,...
Posted by | November 5, 2021
Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and...
Posted by | September 5, 2021
Grandma Ginny (“Nana”) was a red headed, four-foot-nothin’ Sicilian. I don’t have a lot of memories of her, but I do remember her as a presence. She hummed, my Nana....
Posted by | May 5, 2021
In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies...
Posted by | February 5, 2021
In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and...
Posted by | January 7, 2021
A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1] 91% of consumers visit a brand’s website...
As social media trends come and go and best practices are defined and refined, one thing that remains true is the idea that social media marketing is meant to spark...