Blog

Posted by | January 7, 2021
6 Common Social Media Mistakes + Simple Tweaks for Stronger ROI

A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1]           91% of consumers visit a brand’s website...

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check clock with shadow of King
Posted by | December 5, 2020
Checkmate in 195 seconds: 2 Blog Strategies for 2021

According to a 2020 Content Marketing Benchmark Report, the average time website visitors spend reading a blog post is 3 minutes and 15 seconds. That’s 195 seconds; about enough time...

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crystal ball with FB and TW logos and data graph
Posted by | November 5, 2020
The 4 P(rediction)’s of Marketing for 2021

For marketers, 2020 was the year of the pivot. From strategies to objectives and brand messaging to social media ads, brands all over the world were hitting the pause button...

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man's arm above crowd holding sign "We're Here. Now What?"
Posted by | October 5, 2020
Permission to Interrupt (aka The Great Unfollowing of 2020)

You probably hear people talking about it, you may see them doing it, you might even start doing it yourself if you haven't already: Unfollowing. Whether it’s political or personal...

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6 social media marketer profile images
Posted by | September 7, 2020
Social Media’s Cast of Revenue-Generating Characters

Purchases from social channel referrals grew 104% in Q2 of this year, proving that social media has a quantifiable impact on commerce. Social media is no longer a role on the marketing...

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Fast food burger box "fresh content now with empathy"
Posted by | August 5, 2020
Content Quick-Serve and the COVID-19 Wake-Up Call

COVID-19 caused thousands of companies to pause their social media engagement and give serious thought to how to behave in the midst of a global crisis. And it got a...

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y=roi equation on chalkboard
Posted by | July 5, 2020
When X ≠ ROI, Solve for Y

You’ve probably heard some version of the saying “If you do what you’ve always done, you’ll get what you’ve always gotten.” Even when we know things aren’t working, change can...

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doodles on cardboard
Posted by | June 5, 2020
5 Creative Uses for Online Reviews

Review sites see a 200% higher conversion rate on average than paid ads. They also play an important role in the buyer’s journey. In fact, online reviews impact purchase decisions...

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On Your Marketing
Posted by | May 5, 2020
5 Free Marketing Tactics to Give Your Brand a Head-Start

Experts are mixed on what type of recession the pandemic will cause and how long it will last. The true impact remains to be seen, but If history can teach...

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