Blog

man on laptop with social logos
Posted by | March 24, 2020
5 Tips for Managing Social Media During a Crisis

Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to...

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vintage poster 'hey brands...better CYA!'
Posted by | March 5, 2020
5 Rules for Running a Social Media Sweepstakes

This was our most-read blog post of 2019. It’s also a topic that continues to evolve, so we’ve updated it for 2020. Sweepstakes are ideal for building brand awareness, growing...

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brand love
Posted by | February 5, 2020
5 Ways to Make Your Brand Irresistible

We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your...

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Neil Peart playing drums
Posted by | January 22, 2020
3 Career Lessons from Neil Peart

When Steve Jobs lost his battle with cancer, it wasn’t just the death of the human being that got to us, but the death of that mind in our world....

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reputation management icons
Posted by | January 5, 2020
Reputation Management: 5 Steps to Growing Your Business and Your Bottom Line

Your brand's reputation is being decided by your customers, and their impressions are made up of everything they see and hear, from the 5-star reviews on Yelp! to the way...

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Posted by | December 5, 2019
The Art of Client Service

Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of...

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data
Posted by | November 5, 2019
Why Data is the Hero of Your Brand’s Story

“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: By 2020, there will be around 40 trillion...

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curate this
Posted by | October 5, 2019
5 Steps to Creating Curate-worthy Content

Content curation is continuing to rise among Fortune 500 brands, and understandably so; companies that include a balanced mix of created and curated content on their social media profiles see...

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Napoleon quote
Posted by | September 12, 2019
On Why Solutions Aren’t Always the Answer

What's your first instinct when someone comes to you with a problem? A recent Marketing Week article suggests that our natural inclination is to suggest a solution - maybe several...

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content curation
Posted by | August 5, 2019
Why Your Marketing Strategy Needs Content Curation (+ 5 Rules for Success)

Content curation is going to explode onto the SMB scene in the next 12-18 months. How do we know this? Because global Fortune 500 brands are finding huge success with...

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