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business woman pointing to "do this" sign with arrow and "before that" sign with finger
Posted by | January 5, 2024
Two Ways to Ensure Your 2024 Marketing Strategy Beats the Odds

More than three in four enterprise content marketers believe content marketing has become more important to their organizations in the past 12 months, according to the most recent Enterprise Content...

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female executive looking at computer screen - executive advocacy
Posted by | November 5, 2023
Why Your Brand Needs Executive Advocacy in 2024

You’re probably familiar with employee advocacy programs. But what is an executive advocacy, or social media thought leadership, program and how is it different? People prefer to engage with people...

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B2B LinkedIn Ads
Posted by | September 6, 2023
4 Critical Components of B2B LinkedIn Ads

4 Critical Components of B2B LinkedIn Ads Remember Mad Libs? Those pads of paper where you had to fill in the blanks with the correct word type to finish a...

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Social Media Marketing Myths "Barker"
Posted by | June 5, 2023
8 Social Media Marketing Myths

Social media marketing is a fast-moving target. As soon as you’ve got something figured out, whether it’s a platform’s algorithm, a paid media budget, or strategic hashtags, everything changes. Moving...

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Posted by | May 5, 2023
4 Ways to Optimize Content for Social Media

Is Your Content Optimized for Your Social Media Audience? A whopping 83% of companies are increasing their content production budgets. The number one reason? The exploding number of formats in...

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SEO and Search Intent
Posted by | April 5, 2023
Social Media Marketing at the Intersection of SEO and Search Intent

The Intersection of SEO and Search Intent We’re at the tail-end of a three-month long bathroom remodel, and last week, I performed a Google search for 34” round brushed gold...

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Posted by | March 8, 2023
Social Media AI: 11 Marketing Tasks to Delegate Now

Social media marketing is an integral part of any brand’s outreach, reputation, and community building efforts. As technology continues to advance, so do the tools and techniques we use to...

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marketing plays
Posted by | February 5, 2023
5 Marketing Plays for a Recession-Sized Budget

A recession is coming, says everyone. Publications from NPR and USA Today to CNN and Forbes are reporting that the likelihood of an economic recession is about 65%. We’re seeing...

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Bye Now button
Posted by | January 5, 2023
The 1 Feature LinkedIn Doesn’t Have + 5 LinkedIn Company Page Pro Tips

The LinkedIn platform doesn’t have a “buy now” button. The cost of services is too high. The decision-making process is too long. The number of people on the buying committees...

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