Purchases from social channel referrals grew 104% in Q2 of this year, proving that social media has a quantifiable impact on commerce. Social media is no longer a role on the marketing...
Posted by | August 5, 2020
COVID-19 caused thousands of companies to pause their social media engagement and give serious thought to how to behave in the midst of a global crisis. And it got a...
Posted by | July 5, 2020
You’ve probably heard some version of the saying “If you do what you’ve always done, you’ll get what you’ve always gotten.” Even when we know things aren’t working, change can...
Posted by | June 5, 2020
Review sites see a 200% higher conversion rate on average than paid ads. They also play an important role in the buyer’s journey. In fact, online reviews impact purchase decisions...
Posted by | May 5, 2020
Experts are mixed on what type of recession the pandemic will cause and how long it will last. The true impact remains to be seen, but If history can teach...
Posted by | April 5, 2020
It used to be that B2C and B2B were very different animals. Different tactics, different approaches. Then the marketing industry collectively decided that B2B should feel more like B2C –...
Posted by | April 5, 2020
As a business leader, you’ve got a lot on your plate right now. You’re likely dealing with the added stress of keeping your customers and employees safe, appropriately communicating with...
Posted by | March 24, 2020
Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to...
Posted by | March 5, 2020
This was our most-read blog post of 2019. It’s also a topic that continues to evolve, so we’ve updated it for 2020. Sweepstakes are ideal for building brand awareness, growing...
Posted by | February 5, 2020
We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your...
