Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of paper titled “The Art of Client Service.” What followed was a list of “58 things every advertising and marketing professional should know.” I hung it...
“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: There are more than 40 trillion gigabytes of it, according to an IDC study. Fortune 500 companies use data to drive every aspect of business from operations to marketing, but for many brands –...
Content curation is continuing to rise among Fortune 500 brands, and understandably so; companies that include a balanced mix of created and curated content on their social media profiles see a 10X higher conversion rate than those that don’t. Beyond conversions, curating valuable content from credible sources also helps to position company executives and employees...
What's your first instinct when someone comes to you with a problem? A recent Marketing Week article suggests that our natural inclination is to suggest a solution - maybe several - until one sticks. I had this discussion with my husband/business partner just the other day. We were discussing the fact that when I bring...
Content curation is going to explode onto the SMB scene in the next 12-18 months. How do we know this? Because global Fortune 500 brands are finding huge success with it right now. Marketing trends typically start with global brands and can take six months to two years to reach smaller brands (not unlike the...
You know you need content, but that’s like knowing you need to file your business taxes—easier said than done. Writing an e-book can be a daunting process. How do you know the topic will resonate with your audience? How will you find enough information to fill an entire e-book? Damn it, Jim, you’re a CEO,...
There are countless online articles that offer tips for social media marketing. But rather than curating our favorites, we decided to share our own findings. We built our Social Command Studio on the notes we've been taking of our successes and failures for the past 10 years. These are our most helpful social media tips...
The way to grow your small business is to think like a Fortune 500 enterprise. Small businesses across the country—like those listed in this recent Forbes article — are making big impacts by following the marketing secrets of much larger brands. I’ve been working with and learning from some of the world’s most powerful brands since...
Influencer marketing – hiring people who have a massive following to talk about your brand – has been the marketing darling recently. I’m not terribly surprised – some brands have seen great success with the strategy. But influencer programs are expensive. And unless you’re an enterprise brand with an enterprise budget, it’s not a viable...
