Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
What's your first instinct when someone comes to you with a problem? A recent Marketing Week article suggests that our natural inclination is to suggest a solution - maybe several - until one sticks. I had this discussion with my husband/business partner just the other day. We were discussing the fact that when I bring...
You know you need content, but that’s like knowing you need to file your business taxes—easier said than done. Writing an e-book can be a daunting process. How do you know the topic will resonate with your audience? How will you find enough information to fill an entire e-book? Damn it, Jim, you’re a CEO,...
Influencer marketing – hiring people who have a massive following to talk about your brand – has been the marketing darling recently. I’m not terribly surprised – some brands have seen great success with the strategy. But influencer programs are expensive. And unless you’re an enterprise brand with an enterprise budget, it’s not a viable...
Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on a deeper level. It’s creating an experience whether through a live event, an ad campaign, a brand story, or social media engagement. When you can clearly communicate your brand story in a way that...
Brainstorm sessions aren’t just “slack off” time. Not for agencies. For us it’s serious business. Our reputation lies largely in the creativity of our work. Without brainstorm sessions, we can’t collaborate, share ideas, or come up with unique strategies. Over the last 25 years, I’ve been a part of countless brainstorm sessions. And I’ve noticed...