Welcome to 5 BY 5, the alpha | BRAVO blog.

In radio jargon, the term “five by five” affirms that a radioed transmission was received clear and loud. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing an e-book or a social post, creating a website or designing a trade show banner, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in marketing strategy, content writing, and social media. Check in on the 5thof each month and follow us on LinkedIn + Twitter + Instagram for updates!

content writing
Posted by agencyab | 20 April 2018| Blog
A 7-Step Guide to Writing Content That Converts

60% of marketers report that hiring marketing content talent is “somewhat difficult,” according to a Kapostsurvey. Understandable. If it were easy, everyone would be doing it. If the thought of content writing intimidates you, follow these 7 steps. Whether you do the writing yourself, or hire a writer, you'll be closer to publishing content that leads your audience through the marketing funnel...

sweepstakes
Posted by agencyab | 12 January 2018| Blog
Play by the Rules: A CYA Guide to Hosting Sweepstakes & Contests

Finishing up a client's recent sweepstakes last week reminded me of many previous games I've created and managed throughout my years in the industry. I once managed a sweepstakes for Cartoon Network in conjunction with the MLB, where one winner would get to bring their favorite player to school. The winner turned out to be...

small business social
Posted by agencyab | 13 November 2017| Blog
6 Social Media Time Sucks SMBs Needs to Avoid

Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding you back! You know, like this stuff: Social Media Time Suck #1: Worrying too much about...

content creation
Posted by agencyab | 23 October 2017| Blog
The Key to Creating Content Your Audience Wants

My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR, Accounting), and in the back, Shipping & Receiving, Manufacturing, and, oh yeah, Customer Service. To my 21 year-old mind, Customer Service looked unimportant. And I...

Posted by agencyab | 29 August 2017| Blog
How to Create the Mother of All Content Calendars

Content might be king, but it's the organization of content that rules. Without a clear structure for when and where you're posting your content, it's difficult to keep up. Especially for agencies or large enterprises that manage multiple websites, blogs, and social platforms, a Master Content Calendar is a must. As our small agency began adding...

Posted by agencyab | 17 May 2017| Blog
6 Ways to Get the Most From Your Summer Intern

It’s that time of year again. Temperatures are soaring, pools are opening, and companies everywhere are gearing up to welcome their summer interns. We, at Second Story, are no different. In fact, we’re looking forward to all three of our interns starting with us in a couple weeks. If you’re considering hiring an intern (or...

social media manager
Posted by agencyab | 28 March 2017| Blog
8 Tips to Maximize the ROI of Your Social Media Manager

If you've seen the movie Jerry Maguire, you remember the scene when Tom Cruise's character is trying to convince Cuba Gooding's character to focus on the love of the game. You can watch the :30 clip here: "Help Me Help You" There are few things more frustrating than being hired to change the world, and then not being...