increase in followers


increase in reach


increase in engagements


increase in click thrus

All of these results lead to a

booked service calendar

and the need to DOUBLE their field service staff to handle the incremental business.

This local home improvement company has won multiple awards, including A+ ratings from the BBB, nine consecutive Angie’s List Super Service Awards, Expertise’s Best Plumbers in St. Louis, and is a Home Advisor top rated company, but awareness among the local market lacked depth and engagements weren’t translating to conversions.


alpha | BRAVO created an integrated content and social media campaign and launched in phases. In phase one, we focused on increasing brand awareness and building trust among our target audience by publishing and curating helpful content and responding to every review. We built trust in the community by partnering with like-minded, non-competing local businesses to offer special promotions.

In phase two, we continued creating original content and updating older articles to optimize search and keep content fresh and relevant. We added a paid media campaign to broaden reach, encourage consideration and increase appointments for drain cleaning services. Within two weeks, the ad garnered a 50% increase in impressions and engagements and the company’s drain cleaning services calendar was booked solid. In June 2019, the company doubled its field service staff to handle the increase in service calls.

“I am beyond pleased with the content building, web design, branding and social media work that has been done by alpha | BRAVO, they have been an asset to our company and to the growth of our day to day business! I have had the pleasure of working with Beth. She is truly an asset to their company and always works so diligently on making our ideas a reality. Thank you for an amazing job, your friends @ Maplewood Plumbing and Sewer!”

Crystal M.

Created by agencyab | November 20, 2019 | Content, Design, Social Media