Problem

Lillie’s Q restaurant in Chicago wanted to launch their line of BBQ sauces into grocery and retail stores, as well as selling them via a dedicated website. 

Solution

alpha | BRAVO designed the packaging and label copy for all seven flavors of sauces, followed by their rubs and potato chips. We also designed and built a custom ecommerce site for taking online orders. We created customized email blasts to generate interest and designed banner ads to increase sales. After a wildly successful launch on their website, the products move into boutique locations such as Straub’s before branching out into grocery, retail and big box chains across the country.