Brand Identity + Product Packaging Design

alpha bravo

Lillie’s Q restaurant in Chicago wanted to launch their line of BBQ sauces into grocery and retail stores, as well as selling them via a dedicated website. 


alpha | BRAVO designed the packaging and label copy for all seven flavors of sauces, followed by their rubs and potato chips. We also designed and built a custom ecommerce site for taking online orders. We created customized email blasts to generate interest and designed banner ads to increase sales. After a wildly successful launch on their website, the products move into boutique locations such as Straub’s before branching out into grocery, retail and big box chains across the country.

product packaging
custom retail displays
brand identity
website design
Created by agencyab | August 28, 2018 | Branding, Design, Production