analytics

Posted by | December 5, 2019
The Art of Client Service

Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of...

Continue Reading
data
Posted by | November 5, 2019
Why Data is the Hero of Your Brand’s Story

“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: There are more than 40 trillion gigabytes of...

Continue Reading