alpha | BRAVO crafts content and social media strategies for B2B2C brands, as well as some of LinkedIn’s largest advertisers, including YouTube, Cisco, and Lenovo.

Every strategy we create starts and ends with research and includes a content and/or social media audit to optimize results. Crafting a sound social media strategy starts with a clear understanding of your company’s objectives and competitors, and its existing and coveted audiences on each platform.

A 3-month strategic initiative will provide you with Competitive Analysis and Share of Voice reports, an audit of your social profiles and a clear, actionable plan for optimizing your brand’s social media presence. You’ll receive:

• a documented Workflow approval process
• a template for reporting social media analytics against goals
• best practices for writing social post copy that demands attention and compels audiences to act at each stage of the marketing funnel
• Insight into your ideal publishing cadence and timing on each platform
• tips and techniques for growing your social media audience

You’ve got a marketing team and a dedicated social media manager, but you could use an expert behind the scenes. We’ll work 1:1 with your team to define a clear workflow process, craft strategies, establish meaningful analytics, and share best practices for optimizing your brand’s social media presence to ensure optimal results. You’ll receive:

• 1:1 coaching on your social media strategy
• Feedback and recommended edits for each social post
• A strategy for a/b testing paid media campaigns
• Best practices for each social media platform
• A library of social media templates for each platform
• Access to social media designers as needed

Managing your brand’s social media presence is a full-time job that requires strategic copywriting, thumb-stopping design chops, editorial planning, and data analysis. Finding a unicorn who can successfully handle all four jobs is unlikely at best. That’s where alpha BRAVO comes in. We act as the social media arm of your marketing team and handle it all, from strategy and editorial planning to copywriting and design. Monthly, quarterly and year-end analytics reporting tied to your core objectives and key initiatives will keep your executive team in the loop and make you look like a rock-star in the process.