Customer reviews have never been more important. They’re the ultimate form of social proof, trusted by over 90% of consumers and B2B buyers to make purchase decisions. Beyond boosting trust,...
Posted by | January 21, 2025
Remember Mad Libs? Those pads of paper where you had to fill in the blanks with the correct word type to finish a story were how my brother and I...
Posted by | January 5, 2024
More than three in four enterprise content marketers believe content marketing has become more important to their organizations in the past 12 months, according to the most recent Enterprise Content...
Posted by | November 5, 2023
You’re probably familiar with employee advocacy programs. But what is an executive advocacy, or social media thought leadership, program and how is it different? People prefer to engage with people...
Posted by | November 5, 2020
The Anything as a Service (XaaS) market is expected to exceed $340 billion by 2024. Companies in nearly every established industry, from home maintenance to health and wellness, have hopped...