social media ROI

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Posted by | February 5, 2021
For the Love of Social

In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and...

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y=roi equation on chalkboard
Posted by | July 5, 2020
When X ≠ ROI, Solve for Y

You’ve probably heard some version of the saying “If you do what you’ve always done, you’ll get what you’ve always gotten.” Even when we know things aren’t working, change can...

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