If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social...
Posted by | July 14, 2022
In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since,...
Posted by | November 5, 2021
Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and...
Posted by | September 5, 2021
Grandma Ginny (“Nana”) was a red headed, four-foot-nothin’ Sicilian. I don’t have a lot of memories of her, but I do remember her as a presence. She hummed, my Nana....
Posted by | April 5, 2020
It used to be that B2C and B2B were very different animals. Different tactics, different approaches. Then the marketing industry collectively decided that B2B should feel more like B2C –...
Posted by | March 5, 2019
90% of marketers say they've increased their brand exposure through social media alone. Many small business owners tell us that they "know they need social media," but aren't sure what...
Posted by | November 13, 2017
Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in...
Posted by | March 28, 2017
If you've seen the movie Jerry Maguire, you remember the scene when Tom Cruise's character is trying to convince Cuba Gooding's character to focus on the love of the game. You...