It used to be that B2C and B2B were very different animals. Different tactics, different approaches. Then the marketing industry collectively decided that B2B should feel more like B2C –...
Posted by | February 5, 2019
Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on a deeper level. It’s creating an experience whether through...
Posted by | June 21, 2018
Technology is always evolving, but it seems to have catapulted to the forefront the last several months. Emerging tech such as Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence...
Posted by | June 6, 2018
Whether you need to interview a Subject Matter Expert (SME), a thought leader or a client, knowing how to get the information you are seeking is essential. It’s not enough...
Posted by | April 20, 2018
60% of marketers report that hiring marketing content talent is “somewhat difficult,” according to a Kapostsurvey. Understandable. If it were easy, everyone would be doing it. If the thought of content writing intimidates...
Posted by | January 12, 2018
Finishing up a client's recent sweepstakes last week reminded me of many previous games I've created and managed throughout my years in the industry. I once managed a sweepstakes for...
Posted by | November 13, 2017
Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in...
Posted by | October 23, 2017
My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR,...
Posted by | August 29, 2017
Content might be king, but it's the organization of content that rules. Without a clear structure for when and where you're posting your content, it's difficult to keep up. Especially for...
Posted by | May 17, 2017
It’s that time of year again. Temperatures are soaring, pools are opening, and companies everywhere are gearing up to welcome their summer interns. We, at Second Story, are no different....
