Social media marketing is a fast-moving target. As soon as you’ve got something figured out, whether it’s a platform’s algorithm, a paid media budget, or strategic hashtags, everything changes. Moving...
Posted by | May 5, 2023
Is Your Content Optimized for Your Social Media Audience? A whopping 83% of companies are increasing their content production budgets. The number one reason? The exploding number of formats in...
Posted by | April 5, 2023
The Intersection of SEO and Search Intent We’re at the tail-end of a three-month long bathroom remodel, and last week, I performed a Google search for 34” round brushed gold...
Posted by | March 8, 2023
Social media marketing is an integral part of any brand’s outreach, reputation, and community building efforts. As technology continues to advance, so do the tools and techniques we use to...
Posted by | February 5, 2023
A recession is coming, says everyone. Publications from NPR and USA Today to CNN and Forbes are reporting that the likelihood of an economic recession is about 65%. We’re seeing...
Posted by | January 5, 2023
The LinkedIn platform doesn’t have a “buy now” button. The cost of services is too high. The decision-making process is too long. The number of people on the buying committees...
Posted by | December 5, 2022
Be honest: Do you ever read the intro to a blog post? If you’re like most people, you probably skip right down to the bold subheadings or numbered lists. So,...
Posted by | October 5, 2022
Attention is the currency of social media, and many trends come about as influencers and early adopters look for new ways to capture that ever-elusive attention. There’s nothing wrong with...
Posted by | September 5, 2022
The most critical component of every content asset you create isn’t the asset at all, but the promotion of that asset. Without a paid media budget, your content is the...
As social media trends come and go and best practices are defined and refined, one thing that remains true is the idea that social media marketing is meant to spark...