Review sites see a 200% higher conversion rate on average than paid ads. They also play an important role in the buyer’s journey. In fact, online reviews impact purchase decisions...
Posted by | May 5, 2020
Experts are mixed on what type of recession the pandemic will cause and how long it will last. The true impact remains to be seen, but If history can teach...
Posted by | April 5, 2020
As a business leader, you’ve got a lot on your plate right now. You’re likely dealing with the added stress of keeping your customers and employees safe, appropriately communicating with...
Posted by | March 24, 2020
Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to...
Posted by | March 5, 2020
This was our most-read blog post of 2019. It’s also a topic that continues to evolve, so we’ve updated it for 2020. Sweepstakes are ideal for building brand awareness, growing...
Posted by | February 5, 2020
We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your...
Posted by | January 22, 2020
When Steve Jobs lost his battle with cancer, it wasn’t just the death of the human being that got to us, but the death of that mind in our world....
Posted by | January 5, 2020
Your brand's reputation is being decided by your customers, and their impressions are made up of everything they see and hear, from the 5-star reviews on Yelp! to the way...
Posted by | December 5, 2019
Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of...
Posted by | November 5, 2019
“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: By 2020, there will be around 40 trillion...
