Beth Newton

ambidextrous drawing
Posted by | May 5, 2021
Ambidextrous Marketing at the Digital Edge

In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies...

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resource-crushing social media tactics with bad ideas toggle
Posted by | April 5, 2021
5 Resource-Crushing Social Media Tactics to Avoid

Random Acts of Kindness? Great. Random Acts of Social? Not so much. Plenty of marketers have spent countless hours on resource-crushing social media tactics without anything to show for it....

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evergreen growing
Posted by | March 9, 2021
4 Fresh Content Creation Tips for the Post-Pandemic Landscape

If you’re feeling good about your business right now, you’re not alone. Maybe traffic’s picked up on your website, or you’ve had more calls than normal this month. Maybe you’ve...

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solar system circling heart
Posted by | February 5, 2021
For the Love of Social

In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and...

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Posted by | January 7, 2021
6 Common Social Media Mistakes + Simple Tweaks for Stronger ROI

A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1]           91% of consumers visit a brand’s website...

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check clock with shadow of King
Posted by | December 5, 2020
Checkmate in 195 seconds: 2 Blog Strategies for 2021

According to a 2020 Content Marketing Benchmark Report, the average time website visitors spend reading a blog post is 3 minutes and 15 seconds. That’s 195 seconds; about enough time...

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crystal ball with FB and TW logos and data graph
Posted by | November 5, 2020
The 4 P(rediction)’s of Marketing for 2021

For marketers, 2020 was the year of the pivot. From strategies to objectives and brand messaging to social media ads, brands all over the world were hitting the pause button...

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man's arm above crowd holding sign "We're Here. Now What?"
Posted by | October 5, 2020
Permission to Interrupt (aka The Great Unfollowing of 2020)

You probably hear people talking about it, you may see them doing it, you might even start doing it yourself if you haven't already: Unfollowing. Whether it’s political or personal...

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6 social media marketer profile images
Posted by | September 7, 2020
Social Media’s Cast of Revenue-Generating Characters

Purchases from social channel referrals grew 104% in Q2 of this year, proving that social media has a quantifiable impact on commerce. Social media is no longer a role on the marketing...

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Fast food burger box "fresh content now with empathy"
Posted by | August 5, 2020
Content Quick-Serve and the COVID-19 Wake-Up Call

COVID-19 caused thousands of companies to pause their social media engagement and give serious thought to how to behave in the midst of a global crisis. And it got a...

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