Beth Newton

Posted by | August 5, 2022
Drive More Social Media Leads in 5 Steps

If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social...

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ex is key brand differentiator
Posted by | July 14, 2022
From CX to EX: Exceptional Employee Experiences or Ex-Employees

In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since,...

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ISO brand ad
Posted by | November 5, 2021
Indecent Proposals: A Dating Guide for Brands

Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and...

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ambidextrous drawing
Posted by | May 5, 2021
Ambidextrous Marketing at the Digital Edge

In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies...

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solar system circling heart
Posted by | February 5, 2021
For the Love of Social

Updated November 7, 2023 In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy,...

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Posted by | January 7, 2021
6 Common Social Media Mistakes + Simple Tweaks for Stronger ROI

A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1]           91% of consumers visit a brand’s website...

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Anything-as-a-Service logo
Posted by | November 5, 2020
The 4-Step XaaS Marketing Approach

The Anything as a Service (XaaS) market is expected to exceed $340 billion by 2024. Companies in nearly every established industry, from home maintenance to health and wellness, have hopped...

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crystal ball with FB and TW logos and data graph
Posted by | November 5, 2020
The 4 P(rediction)’s of Marketing for 2021

For marketers, 2020 was the year of the pivot. From strategies to objectives and brand messaging to social media ads, brands all over the world were hitting the pause button...

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man's arm above crowd holding sign "We're Here. Now What?"
Posted by | October 5, 2020
Permission to Interrupt (aka The Great Unfollowing of 2020)

You probably hear people talking about it, you may see them doing it, you might even start doing it yourself if you haven't already: Unfollowing. Whether it’s political or personal...

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