Attention is the currency of social media, and many trends come about as influencers and early adopters look for new ways to capture that ever-elusive attention. There’s nothing wrong with...
Posted by | September 5, 2022
The most critical component of every content asset you create isn’t the asset at all, but the promotion of that asset. Without a paid media budget, your content is the...
Posted by | August 5, 2022
If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social...
Posted by | July 14, 2022
In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since,...
Posted by | November 5, 2021
Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and...
Posted by | September 5, 2021
Grandma Ginny (“Nana”) was a red headed, four-foot-nothin’ Sicilian. I don’t have a lot of memories of her, but I do remember her as a presence. She hummed, my Nana....
Posted by | May 5, 2021
In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies...
Posted by | February 5, 2021
In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy, social media knowledge, and...
Posted by | January 7, 2021
A strong brand presence on social media can have a direct impact on your company’s bottom line. Consider that:[1] 91% of consumers visit a brand’s website...
Posted by | November 5, 2020
For marketers, 2020 was the year of the pivot. From strategies to objectives and brand messaging to social media ads, brands all over the world were hitting the pause button...
