Beth Newton

Social Media Marketing Myths "Barker"
Posted by | June 5, 2023
8 Social Media Marketing Myths

Social media marketing is a fast-moving target. As soon as you’ve got something figured out, whether it’s a platform’s algorithm, a paid media budget, or strategic hashtags, everything changes. Moving...

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Posted by | May 5, 2023
4 Ways to Optimize Content for Social Media

Is Your Content Optimized for Your Social Media Audience? A whopping 83% of companies are increasing their content production budgets. The number one reason? The exploding number of formats in...

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SEO and Search Intent
Posted by | April 5, 2023
Social Media Marketing at the Intersection of SEO and Search Intent

The Intersection of SEO and Search Intent We’re at the tail-end of a three-month long bathroom remodel, and last week, I performed a Google search for 34” round brushed gold...

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F1 race car on a track
Posted by | March 21, 2023
4 F1 Racing Lessons That Can Accelerate Your Career

A few months ago, I started driving F1 circuits, including Spa-Francorchamps, Monza and Suzuka. I've driven dozens of exotic cars from the Porsche 911 GT3 to the Alpine A220 and...

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Posted by | March 8, 2023
Social Media AI: 11 Marketing Tasks to Delegate Now

Social media marketing is an integral part of any brand’s outreach, reputation, and community building efforts. As technology continues to advance, so do the tools and techniques we use to...

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marketing plays
Posted by | February 5, 2023
5 Marketing Plays for a Recession-Sized Budget

A recession is coming, says everyone. Publications from NPR and USA Today to CNN and Forbes are reporting that the likelihood of an economic recession is about 65%. We’re seeing...

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Bye Now button
Posted by | January 5, 2023
The 1 Feature LinkedIn Doesn’t Have + 5 LinkedIn Company Page Pro Tips

The LinkedIn platform doesn’t have a “buy now” button. The cost of services is too high. The decision-making process is too long. The number of people on the buying committees...

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Social Media Strategies 2023
Posted by | December 5, 2022
3 Hot Social Media Strategies for 2023

Be honest: Do you ever read the intro to a blog post? If you’re like most people, you probably skip right down to the bold subheadings or numbered lists. So,...

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LinkedIn engagement comment
Posted by | November 3, 2022
Step Away From The Repost Button: 6 Ways To Instantly Improve LinkedIn Engagement

As social media trends come and go and best practices are defined and refined, one thing that remains true is the idea that social media marketing is meant to spark...

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