Beth Newton

reputation management icons
Posted by | January 5, 2020
Reputation Management: 5 Steps to Growing Your Business and Your Bottom Line

Your brand's reputation is being decided by your customers, and their impressions are made up of everything they see and hear, from the 5-star reviews on Yelp! to the way...

Continue Reading
Posted by | December 5, 2019
The Art of Client Service

Somewhere between my first job in marketing (at Anheuser Busch Advertising Services) and my last Account Service position (VP, Promotions and Events), I came across an 8x10 white sheet of...

Continue Reading
data
Posted by | November 5, 2019
Why Data is the Hero of Your Brand’s Story

“In God we trust. All others must bring data.” – W. Edwards Deming Business success relies on data these days, and it’s no wonder: By 2020, there will be around 40 trillion...

Continue Reading
curate this
Posted by | October 5, 2019
5 Steps to Creating Curate-worthy Content

Content curation is continuing to rise among Fortune 500 brands, and understandably so; companies that include a balanced mix of created and curated content on their social media profiles see...

Continue Reading
Napoleon quote
Posted by | September 12, 2019
On Why Solutions Aren’t Always the Answer

What's your first instinct when someone comes to you with a problem? A recent Marketing Week article suggests that our natural inclination is to suggest a solution - maybe several...

Continue Reading
content curation
Posted by | August 5, 2019
Why Your Marketing Strategy Needs Content Curation (+ 5 Rules for Success)

Content curation is going to explode onto the SMB scene in the next 12-18 months. How do we know this? Because global Fortune 500 brands are finding huge success with...

Continue Reading
How to write an ebook
Posted by | July 5, 2019
5 Steps to Writing Your First (Good) E-book

You know you need content, but that’s like knowing you need to file your business taxes—easier said than done. Writing an e-book can be a daunting process. How do you...

Continue Reading
Posted by | June 5, 2019
50 Unique Social Media Tips for Small Businesses

There are countless online articles that offer tips for social media marketing. But rather than curating our favorites, we decided to share our own findings. We built our Social Command...

Continue Reading
Posted by | May 6, 2019
5 Marketing Pillars of Big League Brands

The way to grow your small business is to think like a Fortune 500 enterprise. Small businesses across the country—like those listed in this recent Forbes article — are making big...

Continue Reading
Posted by | April 5, 2019
5 Reasons Your Brand Needs an Advocacy Program (and how to do it)

Influencer marketing – hiring people who have a massive following to talk about your brand – has been the marketing darling recently. I’m not terribly surprised – some brands have...

Continue Reading