social media marketing

B2B LinkedIn Ads
Posted by | September 6, 2023
4 Critical Components of B2B LinkedIn Ads

4 Critical Components of B2B LinkedIn Ads Remember Mad Libs? Those pads of paper where you had to fill in the blanks with the correct word type to finish a...

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Social Media Marketing Myths "Barker"
Posted by | June 5, 2023
8 Social Media Marketing Myths

Social media marketing is a fast-moving target. As soon as you’ve got something figured out, whether it’s a platform’s algorithm, a paid media budget, or strategic hashtags, everything changes. Moving...

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Posted by | May 5, 2023
4 Ways to Optimize Content for Social Media

Is Your Content Optimized for Your Social Media Audience? A whopping 83% of companies are increasing their content production budgets. The number one reason? The exploding number of formats in...

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SEO and Search Intent
Posted by | April 5, 2023
Social Media Marketing at the Intersection of SEO and Search Intent

The Intersection of SEO and Search Intent We’re at the tail-end of a three-month long bathroom remodel, and last week, I performed a Google search for 34” round brushed gold...

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Posted by | March 8, 2023
Social Media AI: 11 Marketing Tasks to Delegate Now

Social media marketing is an integral part of any brand’s outreach, reputation, and community building efforts. As technology continues to advance, so do the tools and techniques we use to...

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marketing plays
Posted by | February 5, 2023
5 Marketing Plays for a Recession-Sized Budget

A recession is coming, says everyone. Publications from NPR and USA Today to CNN and Forbes are reporting that the likelihood of an economic recession is about 65%. We’re seeing...

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Posted by | August 5, 2022
Drive More Social Media Leads in 5 Steps

If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social...

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ex is key brand differentiator
Posted by | July 14, 2022
From CX to EX: Exceptional Employee Experiences or Ex-Employees

In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since,...

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ISO brand ad
Posted by | November 5, 2021
Indecent Proposals: A Dating Guide for Brands

Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and...

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