Blog

Posted by | February 5, 2019
5 Ways to Create Real Connections with Your Audience

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on a deeper level. It’s creating an experience whether through...

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brainstorm
Posted by | January 5, 2019
5 Pro Tips for Cultivating Creativity in a Brainstorm Meeting

Brainstorm sessions aren’t just “slack off” time. Not for agencies. For us it’s serious business. Our reputation lies largely in the creativity of our work. Without brainstorm sessions, we can’t...

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content
Posted by | December 5, 2018
Content is the New Martini: 5 Tactics You Can Use to Connect Now

Back in the Mad Men era, three martini lunches were a pervasive part of agency culture. Relationships were solidified or broken, pitches were planned and discussed, deals were made or...

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marketing positions
Posted by | November 5, 2018
7 In Demand Marketing Positions for 2019 and Beyond

With a limited budget, how do you decide what marketing positions you need in-house and what can be outsourced? Whether you’re interested in a marketing career or are building out...

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AI
Posted by | June 21, 2018
AI’s Impact on the Future of Content Marketing

Technology is always evolving, but it seems to have catapulted to the forefront the last several months. Emerging tech such as Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence...

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interview
Posted by | June 6, 2018
9 Interview Tips for High Quality Content

Whether you need to interview a Subject Matter Expert (SME), a thought leader or a client, knowing how to get the information you are seeking is essential. It’s not enough...

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content writing
Posted by | April 20, 2018
A 7-Step Guide to Writing Content That Converts

60% of marketers report that hiring marketing content talent is “somewhat difficult,” according to a Kapostsurvey. Understandable. If it were easy, everyone would be doing it. If the thought of content writing intimidates...

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sweepstakes
Posted by | January 12, 2018
Play by the Rules: A CYA Guide to Hosting Sweepstakes & Contests

Finishing up a client's recent sweepstakes last week reminded me of many previous games I've created and managed throughout my years in the industry. I once managed a sweepstakes for...

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small business social
Posted by | November 13, 2017
6 Social Media Time Sucks SMBs Needs to Avoid

Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in...

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content creation
Posted by | October 23, 2017
The Key to Creating Content Your Audience Wants

My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR,...

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