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small business social
Posted by | November 13, 2017
6 Social Media Time Sucks SMBs Needs to Avoid

Social media can be a time suck. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in...

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content creation
Posted by | October 23, 2017
The Key to Creating Content Your Audience Wants

My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR,...

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Posted by | August 29, 2017
How to Create the Mother of All Content Calendars

Content might be king, but it's the organization of content that rules. Without a clear structure for when and where you're posting your content, it's difficult to keep up. Especially for...

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Posted by | May 17, 2017
6 Ways to Get the Most From Your Summer Intern

It’s that time of year again. Temperatures are soaring, pools are opening, and companies everywhere are gearing up to welcome their summer interns. We, at Second Story, are no different....

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social media manager
Posted by | March 28, 2017
8 Tips to Maximize the ROI of Your Social Media Manager

If you've seen the movie Jerry Maguire, you remember the scene when Tom Cruise's character is trying to convince Cuba Gooding's character to focus on the love of the game. You...

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