The majority (64%) of marketers across the globe say social media is their most important paid channel, according to multiple sources including Nielsen. Today’s social media managers might be the...
Posted by | August 5, 2022
If you’re struggling to generate social media leads, you’re not alone. It’s the number one challenge for six in 10 marketers.[1] But there’s good news: The longer marketers use social...
Posted by | July 14, 2022
In 2013, a now famous Walker study predicted that by 2020 customer experience (CX) would overtake both product and price as the key brand differentiator. In the nine years since,...
Posted by | November 5, 2021
Buyers ask a lot of brands these days, don’t they? They're not just feeling the fabric and taking a flyer anymore. No, they're smarter than that. They're well read, and...
Posted by | September 5, 2021
Grandma Ginny (“Nana”) was a red headed, four-foot-nothin’ Sicilian. I don’t have a lot of memories of her, but I do remember her as a presence. She hummed, my Nana....
Posted by | May 5, 2021
In just a few short months, Covid-19 brought about changes that would have taken several more years to accomplish under normal circumstances. In fact, according to a McKinsey survey, companies...
Posted by | February 5, 2021
Updated November 7, 2023 In 2011, Cox media group posted a job opening for a Social Monetization Manager. The ad sought a professional with a “blend of digital media savvy,...
Posted by | November 5, 2020
The Anything as a Service (XaaS) market is expected to exceed $340 billion by 2024. Companies in nearly every established industry, from home maintenance to health and wellness, have hopped...
Posted by | April 5, 2020
It used to be that B2C and B2B were very different animals. Different tactics, different approaches. Then the marketing industry collectively decided that B2B should feel more like B2C –...
Posted by | June 5, 2019
There are countless online articles that offer tips for social media marketing. But rather than curating our favorites, we decided to share our own findings. We built our Social Command...
