Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
More than three in four enterprise content marketers believe content marketing has become more important to their organizations in the past 12 months, according to the most recent Enterprise Content Marketing Report. That said, their chief complaint was that content marketing isn’t strategic enough, leading to ad hoc requests and creating new content for the...
You’re probably familiar with employee advocacy programs. But what is an executive advocacy, or social media thought leadership, program and how is it different? People prefer to engage with people rather than logos. To wit: The majority (76%) of Adweek survey participants said they’re more likely to trust content shared by individuals over content shared by...
The qualities that make LinkedIn’s top performers successful—confidence, passion, vision—are the same ones that have music fans shelling out cash to see their favorite artists perform live. Tapping into your inner rock star can help you build a strong LinkedIn presence and a fan base of your own. While your organization’s LinkedIn company page is...
FOR IMMEDIATE RELEASE Small St. Louis Agency Wins Big at 2023 Global Industry Competitions (St. Louis, MO) alpha | BRAVO, a B2B marketing agency, was awarded a Platinum MARCOM in the Achievement category for their Team’s Body of Work Achievement. MARCOM’s Platinum Award is presented to entries judged to be among the most outstanding in...
What marketer hasn’t had to not only identify their industry’s social media benchmarks but track their brand’s social media analytics against those benchmarks? As marketers, we’ve come to understand that the success (or failure) of our social media performance rests on how our data holds up not only to our competitors’ but also to industry...
Is Your Content Optimized for Your Social Media Audience? A whopping 83% of companies are increasing their content production budgets. The number one reason? The exploding number of formats in which content is needed for social media profiles. The more you can cross over and share budgets, the more you’ll be able to stretch those...
The Intersection of SEO and Search Intent We’re at the tail-end of a three-month long bathroom remodel, and last week, I performed a Google search for 34” round brushed gold vanity mirrors in an attempt to find some options online. Wayfair’s site is optimized so that these keyword search terms triggered a first page result....
A few months ago, I started driving F1 circuits, including Spa-Francorchamps, Monza and Suzuka. I've driven dozens of exotic cars from the Porsche 911 GT3 to the Alpine A220 and the Ferrari F50. That is, I've driven them virtually via Gran Turismo (GT7). GT7 is a racing simulator that, with the wheel and pedals, is...
Social media marketing is an integral part of any brand’s outreach, reputation, and community building efforts. As technology continues to advance, so do the tools and techniques we use to accomplish these goals. It's no longer enough to simply post content on a regular basis; you need to use innovative strategies and cutting-edge technologies for...
