Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
If you could run your business like an emergency room, certainly you’d be a leader with patience, grace and empathy, right? Based on my own recent experiences at the ER, nearly everything that happens there can serve as a lesson for leaders. Here are five ER lessons that can benefit your business. Lesson #1 Follow...
Marketers are faced with countless options: SEO, SEM, PPC, Organic social, content marketing, paid social, tie-in promotions, email marketing, newsletters, banner ads... but if you're like most marketers your budget doesn't come close to affording you all of these channels. Marketers are never short on ideas or platforms, it's budgets that hold us back. You...
More than three in four enterprise content marketers believe content marketing has become more important to their organizations in the past 12 months, according to the most recent Enterprise Content Marketing Report. That said, their chief complaint was that content marketing isn’t strategic enough, leading to ad hoc requests and creating new content for the...
You’re probably familiar with employee advocacy programs. But what is an executive advocacy, or social media thought leadership, program and how is it different? People prefer to engage with people rather than logos. To wit: The majority (76%) of Adweek survey participants said they’re more likely to trust content shared by individuals over content shared by...
The qualities that make LinkedIn’s top performers successful—confidence, passion, vision—are the same ones that have music fans shelling out cash to see their favorite artists perform live. Tapping into your inner rock star can help you build a strong LinkedIn presence and a fan base of your own. While your organization’s LinkedIn company page is...
FOR IMMEDIATE RELEASE Small St. Louis Agency Wins Big at 2023 Global Industry Competitions (St. Louis, MO) alpha | BRAVO, a B2B marketing agency, was awarded a Platinum MARCOM in the Achievement category for their Team’s Body of Work Achievement. MARCOM’s Platinum Award is presented to entries judged to be among the most outstanding in...
What marketer hasn’t had to not only identify their industry’s social media benchmarks but track their brand’s social media analytics against those benchmarks? As marketers, we’ve come to understand that the success (or failure) of our social media performance rests on how our data holds up not only to our competitors’ but also to industry...
Is Your Content Optimized for Your Social Media Audience? A whopping 83% of companies are increasing their content production budgets. The number one reason? The exploding number of formats in which content is needed for social media profiles. The more you can cross over and share budgets, the more you’ll be able to stretch those...
The Intersection of SEO and Search Intent We’re at the tail-end of a three-month long bathroom remodel, and last week, I performed a Google search for 34” round brushed gold vanity mirrors in an attempt to find some options online. Wayfair’s site is optimized so that these keyword search terms triggered a first page result....
