Welcome to 5 BY 5, the alpha | BRAVO blog.
In radio jargon, the term “five by five” affirms that a radioed transmission was received loud and clear. Each was rated 1 to 5 with the first for clearness, and the second for loudness. Whether we’re writing social media ads, managing a brand’s social media presence, or crafting a full-funnel social media strategy, our mission is to ensure that every message is received loud and clear. The 5 BY 5 blog covers insights, news, tips, and trends in social media marketing strategy, management, copywriting and design. Check in on the 5th of each month and join us on LinkedIn + Instagram for of-the-minute updates!
COVID-19 caused thousands of companies to pause their social media engagement and give serious thought to how to behave in the midst of a global crisis. And it got a lot of marketers talking about how to create content that leads with empathy and acknowledges our shared challenges and fears. There was a global call...
You’ve probably heard some version of the saying “If you do what you’ve always done, you’ll get what you’ve always gotten.” Even when we know things aren’t working, change can be paralyzing. Here are 5 typical marketing tactics that can be difficult to master, and alternatives that can give your brand the boost it needs....
Experts are mixed on what type of recession the pandemic will cause and how long it will last. The true impact remains to be seen, but If history can teach us anything, it’s that consumers will be ready to get back to ‘normal’ as soon as it’s deemed safe to do so. And that will...
It used to be that B2C and B2B were very different animals. Different tactics, different approaches. Then the marketing industry collectively decided that B2B should feel more like B2C – after all, we realized, at the end of the day we’re all consumers. But the tables have since turned. And that means, especially when it...
As a business leader, you’ve got a lot on your plate right now. You’re likely dealing with the added stress of keeping your customers and employees safe, appropriately communicating with your audience and a potential loss of revenue. Wouldn’t it be better to pause your social ads until this crisis is over? Business as usual...
Social media connects people, especially during times of crisis. It’s a critical tool for communities to find and share information and communicate with one another. When we are forced to disconnect physically, social connections become that much more important. But for brands, especially small businesses and start-ups handling social media themselves, this can be tricky....
We could talk about the benefits of a positive reputation all day. We could spout statistics on brand trust and loyalty. But let’s be honest: as a business owner, your number one concern is revenue. We hear you. So, we’ll stick to the bottom line: Your company’s reputation has a direct impact on its revenue....
When Steve Jobs lost his battle with cancer, it wasn’t just the death of the human being that got to us, but the death of that mind in our world. For an industry filled with creatives, marketing and ad pros had a unique, albeit one-sided, relationship with Jobs. Collectively, we fell in love with his...
Your brand's reputation is being decided by your customers, and their impressions are made up of everything they see and hear, from the 5-star reviews on Yelp! to the way you responded to that poor review on Google. Your audience is watching how you interact with followers on Facebook, what content you share on Instagram...
